Made In's Recipe for Success with Social-First CTV Advertising

Download Made In Case Study
Made In Cookware
Retail • Kitchen • Cookware


Households Reached
Site Vistor Rate over Benchmarks


Professional and amateur chefs alike love Made In’s cookware products. The company produces high-quality cookware, ranging from stainless steel full sets to new carbon steel frying pans.

Made In cookware has beautifully crafted videos on its social platforms incorporating recipes, professional chefs in the kitchen, and other use cases for their products. The cookware company had a goal of reaching the everyday chef, which includes people who enjoy cooking at home. Therefore, utilizing TV advertising was a no-brainer for Made In, since ads would play in such close proximity to the kitchen. However, Made In needed to figure out the best approach to advertising on TV.

Spaceback’s creative automation platform helped Made In unlock its high-quality video content from social media in order to instantly produce ready-to-run CTV creatives with no additional production costs. Using its collection of videos already posted on social helped Made In reach new households and drive site visits with content already proven to resonate with its audience.

Spaceback made it possible to generate forward thinking social-first creative in minutes making it possible to be live on TV within a week after deciding to activate.
– Michael Carmody
Vice President, Performance Marketing at Made In Cookware