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TV advertising is no longer reserved for brands with massive budgets and lengthy production timelines. With the rise of streaming, social-first content, and AI-powered creative technology, brands of all sizes can now turn existing social and creator assets into high-quality, TV-ready ads. What was once a costly barrier to entry has become an accessible opportunity to show up on premium CTV with beautiful, engaging creative that performs. Today, being on TV is easier, faster, and more affordable than ever, and brands are taking full advantage.

It's been a crazy year when it comes to the evolution of advertising. Below are some of my predictions for the upcoming year:

The opportunity to capture sales directly from TV ads is immediate. According to Ad Age, TV-inspired purchases already contribute over $145 billion annually to US retail sales. And, 63% of viewers take action (anywhere from searching to purchasing) after seeing a TV ad. Meanwhile, eMarketer reports that nearly ⅔ of consumers discover new brands or products through TV content, with over half spending between $100 and $499 on TV-inspired purchases annually. 

LG Ad Solutions today announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution powered by Spaceback that allows brands to seamlessly transform their digital and social content into high-impact Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the United States but is now available globally.