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This new era of advertising is one where media and creative operate as a single, unified system, purpose-built for self-serve execution. It’s where agencies, buyers, and candidates can move at the speed of the news cycle, access inventory at scale, and get to market without the friction that has long defined political advertising. The convergence of platforms like Next Vote Political and Rembrand’s Spaceback platform is making that vision a reality, and it's signaling a fundamental shift in how political programmatic advertising is bought, built, and activated.

Introducing our latest product feature: MORE. Built for efficiency, MORE allows Spaceback users to build multiple creatives from a single social post in a single workflow. Keep reading for all the details.

The biggest screen in the house is no longer reserved for cinematic masterpieces alone; it’s now a playground for the content that’s already winning on the small screen. Social CTV has become the ultimate bridge, allowing brands to take the magic of a viral TikTok or a high-performing Instagram Reel and broadcast it to the living room.If you aren't repurposing your social assets for the big screen, you’re essentially leaving high-intent eyeballs on the table. Here is how to do it right.

The "Connected TV Revolution" is no longer a prediction; it’s the air we breathe. With streaming tiers now the default and FAST (Free Ad-Supported TV) channels dominating the living room, the "big screen" has officially merged with the "digital funnel."But with great connectivity comes great complexity. If you’re still treating CTV like traditional linear TV with a digital facelift, you’re leaving money on the table. Here is what is actually moving the needle in 2026.