Las plataformas de medios sociales se han convertido en herramientas indispensables para que las empresas conecten con los consumidores. Las marcas tienen presencia en las redes sociales para entablar relaciones significativas con sus clientes, fomentar la fidelidad a la marca, actuar como servicio de atención al cliente y, en última instancia, impulsar el crecimiento de los ingresos. Sea cual sea el objetivo, los profesionales del marketing invierten mucho tiempo y presupuesto en su estrategia social: Mensajes, calendarios de contenidos, producción, medición y mucho más.
This effort and investment is often bound by the walls of, well, the walled gardens. A killer TikTok video or an engaging Instagram carousel quickly gets buried and can struggle to even reach your current followers.
Spaceback Social Display and Video can expand the impact of a brand's social efforts at every stage of the marketing funnel. In this post, we take a look at how Social Display and Video can be used strategically for Consideration. Check out the rest of the series to learn more about tactics and best practices for awareness, conversion, and retention.
Pero antes, una breve introducción sobre Spaceback. Somos líderes en Social Display y Vídeo. Spaceback permite a anunciantes y agencias convertir al instante contenido social en anuncios programáticos eficaces.
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The marketing funnel is hardly linear, but when consumers are aware of a brand and are in-market, it's time to show the product's "reason to believe." In the consideration phase, consumers are more receptive to details, and engagement becomes key.
Many brands are already posting this type of content on social channels organically. Posts showing various uses of the product, detailed photos highlighting features and benefits, and even directly asking for engagement are all examples of posts laddering up to consideration.
In the past, consideration content has been created in the brand's voice. Now, social media and influencers are bringing more transparency and authenticity to this phase of the funnel. Real user reviews and influencer partnerships can enhance the brand's credibility and foster trust among potential customers.
Spaceback is a powerful tool to drive engagement and amplify these valuable posts. Since Spaceback can turn any social media post into an IAB-standard ad unit, brands can get more mileage from this valuable content and run engagement tactics beyond social channels.
Best practices for increasing consideration using Social Display and Video:
Spaceback Social Display and Video es una herramienta potente y flexible para que las marcas creen conciencia, aumenten la consideración, impulsen las ventas y fomenten la lealtad. Activar Social Display y Video con Spaceback es sencillo, ya que muchas marcas ya publican contenidos que apoyan varias fases del embudo. Las marcas sacan más partido a los contenidos, agilizan los mensajes y mejoran las operaciones internas, mientras que el público obtiene contenidos creativos y atractivos.
Learn more about how Spaceback formats can bring success to every stage of the funnel: Awareness, Consideration, Conversion, and Retention. Want to discuss how Spaceback can boost your campaigns? Email us at hello@spaceback.com.
