The biggest stage in advertising is the TV. Super Bowl ads are the most memorable, talked about ads all year. Just having a TV-worthy ad is a sign that you’ve arrived as a brand.
In the past, being on TV required expensive, time-consuming creative investment that was a barrier to entry, keeping many brands at bay. That paradigm has changed. Today, thousands of small brands are on the big screen with bold, beautiful creative that’s just as good, if not better, than the top brand commercials.
With cutting-edge technology, great TV advertising is more accessible and more affordable, opening up new opportunities to reach audiences on TV; brands are taking advantage of it.
Working with partners like us, you can be on TV, too.
For smaller brands, TV used to be out of reach.
Brands used to have to shell out millions to create a TV-quality commercial. But, recent innovations in technology and in media have changed the game. The combination of streaming, social media and AI technology is opening the door to brands big and small.
Today, advertising on TV doesn’t require a costly production team on-location shooting a commercial. Using existing assets like social media creative and AI, brands of all sizes can create high-production creative that’s super engaging and effective.
Watch a streaming show and get ready to see commercials from D2C brands that used to only show up on social. Expect to see high-def ads from local brands that previously could only afford low-quality video. And don’t be surprised to see long tail and regional brands advertising on prime time in spots that previously were taken up by the big dogs.
Consider these smaller brands that used beautiful creative to achieve their media goals on TV:
Today, technology like Spaceback's is making it affordable and easy to make ads that are not only beautiful, but they perform as well if not better than top ads of the past.
Spaceback gives brands of all sizes the keys to TV advertising. With an intuitive platform, brands can bring content and assets that already exist and create a high-quality ad in minutes. No video shoot required.
You can get started sooner than you think. You don’t need to come to the table with a commercial. All you need is a link to a social post. We’ll do the rest.
Ready to get started? Learn more at https://www.spaceback.com/social-ctv.