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En 2019, los anunciantes estadounidenses gastaron más de 60.000 millones de dólares en publicidad programática (e-marketer, 2019). Sin embargo, dado que menos del 14 % de los usuarios de Internet afirman que siquiera se fijan en los anuncios de display, la friolera de 51 600 millones de dólares de su gasto se desperdició en la práctica.

While the Facebook network has historically worked well for advertisers, the Facebook boycott has prompted marketers to consider new options for their media planning. Both social media and display networks offer returns on a brand’s KPIs, but social display truly combines the best of both worlds to not only get the brand a better return on investment but also provide a much better experience to the end-user.

For all its promise, digital marketing remains an unfortunately siloed business. Nearly every brand invests in both social media — teams of people who agonize about what content to place and promote on Facebook, Instagram, Twitter, and other platforms — as well as paid media — the ads you see across the “rest of the web.”

If I wrote only a couple of sentences about why we started Spaceback and what we wanted to bring to the larger ad/marketing industry, it would go something like this...